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Goa Tourism Sets Sights on Emerging Markets for Next Tourist Season



Panaji: The State Tourism Board of Goa, chaired by Chief Minister Dr. Pramod Sawant, recently convened a meeting to discuss strategies for the upcoming tourist season. Recognizing the potential of emerging markets, including the USA, South Korea, and UAE, the board finalized a calendar of events to attract visitors from these countries in addition to the traditional Russian and UK travelers.

During a media briefing, Tourism Minister Rohan Khaunte highlighted the reliance on Russia and the UK for international tourism in the past. However, with reports indicating that countries like the USA, South Korea, and UAE are reopening for outbound travel, Goa expects an influx of tourists from these destinations. The minister emphasized the need to focus on Free Independent Travelers (FITs) in these markets.

The board’s meeting also concluded the calendar for travel shows and events for the upcoming tourism year. Khaunte stressed the importance of projecting Goa as a destination beyond its renowned beaches, citing previous promotional efforts for festivals like Sao Joao and Chikal Kalo (Mud Festival) that showcase the state’s cultural diversity.

Furthermore, Khaunte expressed the need to establish better connectivity with the new international markets through the recently commissioned Manohar International Airport at Mopa. He revealed plans for the Chief Minister and himself to meet with the Union Civil Aviation Minister to discuss increasing flight connectivity to Mopa airport under the Open Skies policy.