National, April 4, 2022: Celebrating the brand’s signature taste offered across the country and reinforcing its runway for growth, KFC India marked the milestone of growing 600 restaurants strong with the #KFCBucketCanvas campaign. The campaign brought together young artists from across the country who together, transformed the iconic KFC Bucket into the #KFCBucketCanvas, with a unique design for each city that the brand has a presence in. Drawing inspiration from the art, architecture, and cultural elements of different cities, these 150 limited edition designs are on display across restaurants. Fans can now cheer for the KFC in their city and appreciate the nuanced designs when they next step into a KFC restaurant closest to them; as well as learn about the artists and their inspiration here.
Speaking about this interesting display of art on the KFC Bucket, Moksh Chopra, Chief Marketing Officer, KFC India said, “It’s been an amazing journey for KFC in India, with the brand now present across 150+ cities and crossing 600 restaurants. So, what better way for us to mark this moment, by partnering with young, upcoming artists across the length and breadth of our country. The iconic KFC Bucket served as a Canvas for them to showcase their talent and bring alive the uniqueness of the different regions of India with 150 unique designs. We’re blown away with the talent that’s emerged, and we’re privileged to be able to provide a visibility opportunity to such fabulous new talent. I would encourage you to look up these wonderful creations (at our respective restaurants or online)”.
The journey began with the artists exploring different cities, scanning through popular landmarks, walking through narrow lanes, interacting with its offerings of food, people, language and culture – essentially catching the pulse of the city. All this and more, was then brought alive on the KFC Bucket, painted with much (KFC) love of course. From Nagpur’s famous oranges to Darjeeling’s coniferous trees and toy train; from Kolkata’s landmark bridge to Coimbatore’s lush green banana plantations – each Bucket design is a masterpiece. And you needn’t fret about missing out on designs of cities apart from your own. While you are admiring the Bucket Canvas design in your city, simply scan the QR code displayed at the bottom that leads to a microsite where all 150 designs are displayed. Here you can also learn more about the talented artists, understand what inspired & moved them to create their design and admire their Bucket design. Additionally, you could follow KFC India’s Instagram page to know more about the Bucket Canvas campaign and keep up with the conversations around it.