Blenders Pride Glassware Fashion Tourunveils a Young, Inclusive & Cutting-Edgenew avatar
The 16th edition of Blenders Pride Glassware Fashion Tour, powered by Fashion Design Council of India, goes beyond couture &reimagines its iconic legacy of 15 years. This edition of the Fashion Tourwill bring alive young, vibrant & evolving expressions of ‘Pride& Authenticity’through the lens of a more sustainable, inclusive and diverse world of fashion & lifestyle.
With ace designer Ashish Soni as curator-in-chief and its continued partnership with Fashion Design Council of India (FDCI),the Fashion Touris set to travel through four metro cities ofKolkata,Hyderabad, Mumbai and Gurugram. In its cutting-edge new avatar, itwill present a spectacular collaboration between leading fashion designers &renowned personalities from diverse fields, who are reshaping the lifestyle interests of today’s youth.
The Curtain Raiser unveiled these designers andartiststhrough a stunning new concept called ‘The Wireframe’. It’s a skeletal that invokes a sense of imagination and drama, and symbolizes the overarching philosophy of this much-awaited fashion extravaganza. From highlighting evolving trends of inclusivity& diversity, to touchpoints of sustainability in fashion, to infusing influences of pop culture through artists & performers,the Curtain Raisercaptured it all
.The Curtain Raiser also presented Blenders Pride Glassware ‘The Showcase’, one of India’s leading platforms to discover& nurtureaspiring fashion designers, shutterbugs, models and content creators.The winning teams of The Showcase 2021 editiontogether presented an energetic fashion showon the theme of ‘My Planet, My Pride’, that became the voice of conscious fashion during The Showcase 2021.
Another incredible experience that the Fashion Tourwill introduce is the‘Style Gallery’ called ‘This is not a T-shirt’, curated by Ashish Soni and FDCI. Itwill showcase T-shirt outfits designed by over 60 designers &homegrown fashion labels, who have embellished or even deconstructedthe basic T-shirt into a design celebrating their authentic interpretation of the four themes of the Fashion Tour.While the gallery will be constructed with undertones of sustainability, using recycled materialsduring the physical tour; the virtual avatar will be launched with a unique fashion show in the Metaverse.
The Fashion Tour will also launch an industry-first Metaverse platform called ‘Blenders Pride Glassware Fashion Tour Park’. It will create an immersive worldfor young audiences to experience the Fashion Tour like never-before. In what would be India’s first fashion tour in Decentraland, the Fashion Tour Parkwill feature interactive arenas to freely explore, like a virtual fashion show in the Metaverse, a treasure hunt to win invites to the Fashion Tour, and a designers’zone that showcasesNFTs of T-shirts designed by the 4 participating designers of the Fashion Tour, among many more.
Speaking on the occasion, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said,“After 15iconic editions, this year we’ve reimagined Blenders Pride Glassware Fashion Tour. It entersa new era of fashion& lifestyle, embracing the changing dynamics of the industry and bringing an impressive new formatthat’s more inclusive, diverse and youthful. Our continued partnershipwith FDCI, yet again brings together the two powerhouses of fashionto make this year’s Fashion Tour,a spectacle that the country has not seen before.We’reeven foraying into the Metaverse and creating a futuristic platform for younger audiencesto experience the Fashion Tour in an immersive way. With this, we continue to forge ahead in our journey of celebrating ‘Pride’ of today’s youth with exciting innovationsthroughout the 16th edition of the Fashion Tour.”
Talking about the association, Sunil Sethi, Chairman, FDCI, said, “Fashion Design Council of Indiais proud to continue its partnership with Blenders Pride Glassware Fashion Tour, both of which are leading names in the fashion & lifestyle industry. Thispartnership is a fitting way to showcase our drive to reshape and reimaginethe evolving face of fashion in India.
”As curator-in-chief of Blenders Pride Glassware Fashion Tour 2022, ace designer Ashish Soni said, “For its 16th edition, Blenders Pride Glassware Fashion Tour is truly expanding its horizons and going beyond the ordinary. We’ve added exciting new elements including designersand artists collaborations, a one-of-its-kind StyleGallery and the Fashion Tour Park metaverse, all of which would bring to live a fashion experience like never before.
”For more details on Blenders Pride Glassware Fashion Tour, visit www.blenderspridefashiontour.com
To be a part of the fashion show in the metaverse, register now on www.blenderspridefashiontour.com/metaverse. Registrations open!