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Haier India expands its Direct Cool Range with Phoenix, A Premium Glass Door Series of Refrigerators with Modern Designs



Available in 185 and 190 litres, the new series will start at a selling price of INR 21,000 across leading retail channels

  • Haier India is offering a 10-year compressor warranty on both models. Along with this, customers will also get a 1-year product warranty on the 180 Lt and 2-year product warranty on the 190Ltrs

June 18th, 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, continues its legacy of innovation in the direct cool range with the introduction of Phoenix – a series of premium glass door refrigerators. Being the industry’s only brand to offer the widest range of Direct Cool Glass Door refrigerators, new series sports a sleek and premium glass design, adding a touch of sophistication to any kitchen space. The new refrigerators come in 185 Lts and 190 Lts and will be available across all retail channels.
The newly launched refrigerators are crafted to seamlessly blend style with functionality, catering to the needs of modern Indian homes. The Phoenix refrigerators come with a base drawer for convenient storage, Diamond Edge Freezing Technology (DEFT) for efficient cooling, and Stabilizer-Free Operation for uninterrupted performance, even during voltage fluctuations.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India said, “Over the years, we’ve meticulously curated an extensive range of refrigerators especially our direct cool single door offerings, with the aim to cater to customers who are looking for premium and vibrant home appliances with aesthetically pleasing designs. At Haier India, our commitment to customer-driven innovation, coupled with our overarching vision of “More Creation, More Possibilities,” propels us to curate products that are tailored to meet the evolving needs of consumers. The launch of our new Phoenix series exemplifies this commitment, showcasing our deep understanding of evolving consumer preferences by seamlessly blending style and functionality to suit the requirements of contemporary Indian households. With its advanced features and exceptional performance, we are confident that our latest series of refrigerators will create a new benchmark in the home appliance industry.”

Premium Glass Finish and Sturdy Design
The new range comes with a sleek premium glass design, enhancing the aesthetics of modern Indian kitchens. On the back, the new range is reinforced with a steel covering to safeguard internal components and enhance safety.

Toughened Glass Shelves
Crafted on the promise of durability, the new refrigerators come with toughened glass shelves strong enough to hold up heavy pans and utensils used in Indian homes, giving customers the freedom to organize their food effortlessly while enjoying peace of mind.

Base Drawer
The latest series introduces a base drawer, providing extra storage for non-refrigerated food items and vegetables. This feature enables customers to tidy up their countertops and have their essentials readily accessible, thus improving kitchen organization and convenience.

Diamond Edge Freezing Technology (DEFT)
The newly launched refrigerators come equipped with DEFT & 1 HIT technology, guaranteeing rapid ice production & crystal-clear ice cubes ready to chill your favourite drinks. This innovative technology enhances the overall beverage experience by maintaining the quality and clarity of ice cubes, ensuring consumers enjoy refreshing drinks every time.

Stabilizer-Free Operations
The new range eliminates the need for an external stabilizer, as it can handle voltage fluctuations effectively. This feature ensures uninterrupted performance, always providing users with peace of mind and reliable operation.

Removable Anti-Bacterial Gasket
With an easily removable gasket cleaning and maintenance now become easier, elevating the overall hygiene and freshness of the refrigerator.

Energy Efficiency
With 2, 3 and 5-star BEE Ratings, the Phoenix refrigerator range prioritizes energy efficiency, resulting in significant cost savings over time.

Price, availability, and warranty

  • The new range of Phoenix refrigerators starts from INR 21000 and will be available across all leading retail stores
  • Haier India is offering a 10-year compressor warranty on both models. Along with this, customers will also get a 1-year product warranty on the 180 Lt and 2-year product warranty on the 190Ltrs

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