India, 2022: Celebrating NEXA’s 7th anniversary, Maruti Suzuki today unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country.
Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an industry redefining fuel-efficiency powered by its revolutionary Hybrid Powertrains.
Speaking on the global unveil, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “Maruti Suzuki has led the market with its slew of new product launches across segments, catering to the diverse needs of the new-age Indian customer. With the global unveiling of the Grand Vitara, we bring an SUV which embodies the best of Suzuki design, technology and performance. Packed with the Suzuki ALLGRIP legendary off-roading prowess as well as a strong & aggressive design, it inherits the pure SUV DNA of the iconic brand, Vitara. Moreover, with the introduction of the revolutionary Intelligent Electric Hybrid system, the Grand Vitara paves the way for a cleaner, greener, sustainable and carbon-neutral world. We are confident that Grand Vitara will set a new benchmark for SUV lovers in the country and redefine Joy of Mobility for our customers.”
While talking about the expectations from the Grand Vitara, Mr. Shashank Srivastava, Senior Executive Director (Sales & Marketing), Maruti Suzuki India Limited, said, “The SUV segment has grown tremendously in the past 4 years as customers have shown a strong inclination towards an assertive design, dominant road presence and new-age technology. With our diverse product range, Maruti Suzuki has been a leader in the UV segment continuously for the last five years. As a market leader, we have consistently disrupted every segment with our offerings. And today, celebrating NEXA’s 7th anniversary, we are delighted to present a much-awaited premium and revolutionary SUV, “The Grand Vitara”, which will be another game-changer in the Industry.
He added, “A multi-product offering, The Grand Vitara will appeal to a wide range of customers with its multiple offerings, across powertrains, drivetrains and features. The Grand Vitara will pamper customers with a host of options ranging from Suzuki’s legendary ALLGRIP technology, the Intelligent Electric Hybrid Technology and the Progressive Smart Hybrid Technology equipped with Manual and 6-Speed Automatic transmission. With much sought-after premium features such as the Panoramic Sunroof and Ventilated Seats, the Grand Vitara will enamor customers. The benchmark-setting new breed of SUVs – Grand Vitara is an unparalleled and unmatched package for a wide range of customers seeking a premium SUV to match their varied lifestyles. Continuing the NEXA philosophy of introducing innovative technologies, we are delighted to present NEXAVerse- a new way of experiencing the Grand Vitara in Metaverse.”
Speaking about the latest offering from NEXA, Mr. C V Raman, Chief Technical Officer, Maruti Suzuki India Limited, said, “Grand Vitara, with its revolutionary powertrain options, class-leading features, immersive driving experience and the NEXA signature “Crafted Futurism” design language, is set to usher in a new era in the mid-SUV segment. While working on the Grand Vitara we tried to keep “Grandeur Experience” in focus as we created a new breed of SUVs that could excel in all types of terrains and satisfy different consumer preferences. For the first time, a Maruti Suzuki vehicle will feature self-charging hybrid technology – Intelligent Electric Hybrid that will help us gradually take a step in the right direction towards electric mobility. With a step ahead in future and a range of exciting features, we are confident that Grand Vitara will set new benchmarks in the SUV market.”
Grand Vitara is the latest entrant in the NEXA portfolio to feature its signature design language,
‘Crafted Futurism’. A work of art inspired by the future, the design language is exclusively crafted to
match the refined tastes of NEXA customers.