India,2023: Himalaya Wellness Company, India’s leading wellness brand, recently announced the launch of Himalaya Baby Massage Oil – with the goodness of Coconut. The oil is specially formulated with carefully selected herbs and ingredients that help nourish baby’s skin with a non-sticky formula. Moreover, it locks the moisture on baby’s skin, making it soft and smooth. The essence of four herbs – Aloe Vera, Vetiver, Winter Cherry, and Country Mallow, when combined into one traditional oil, will improve blood circulation, strengthen muscles, and promote baby’s growth.
Himalaya’s new Baby Massage Oil is a well-defined combination of traditional wisdom and modern science and is clinically tested. It is made without parabens, mineral oil, and synthetic fragrances, making it a safe skincare product for newborns.
Commenting on the launch, Mr. Chakravarthi N.V, Business Head – BabyCare, Himalaya Wellness Company, said, “The Himalaya Indian Heritage series of Baby Massage Oil is inspired by age-old traditional Ayurvedic practices that emphasize the importance of body massage (Abhyanga) in your baby’s daily regimen. Moreover, millennial parents are increasingly becoming conscious and aware of the ingredients and products they use on their babies. They look for chemically safe products along with giving the right nourishment to their babies. Hence, we believe our new Baby Massage Oil – Coconut will resonate with the parents of today. With the launch of this new oil, we want to provide an all-in-one solution to parents with a tidy residue-free option for their babies.”
“Over for 16 years, we have created a product portfolio of over 14 babycare products and reached over millions of customers Pan India. With such new launches, we intend to anchor our presence ‘across India, along with strengthening our position nationally,” he further added.
“Coconut will moisturize and soothe dry and irritated skin and is known to improve the skin barrier function. Traditionally, Coconut Oil helps improve body strength and maintain healthy skin. Regular massages with pure Coconut Oil can enhance skin strength in newborns. Furthermore, while Olive Oil and Aloe Vera helps nourish, soften, and moisturize skin, Vetiver is known for its cooling and soothing properties.
In addition, herbs like Winter Cherry and Country Mallow will improve muscle tone and promote muscle strength,” Dr. Prathibha Babshet, Ayurveda Expert R&D, Himalaya Wellness Company.
Himalaya Baby Massage Oil – Coconut will come in a pack size of 100 ml and 200 ml, priced at 125 INR and 230 INR respectively.
It is available across all channels, including general trade, modern trade, and e-commerce at Himalaya’s online store https://himalayawellness.in/