June 06, 2022: With an aim to harness sustainable solutions and create a more positive impact on the planet, KFC India announces KFConscious. A first for the QSR industry in India, the brand launched its most sustainable restaurant in T N Nagar, Chennai, as a mark in the brand’s commitment to grow sustainably, while being good stewards to the environment. The restaurant design and operations integrate energy efficiency, usage of responsible materials and waste water diversion. This launch takes forward the brand’s ongoing efforts in the journey; another KFC outlet located in the Yamunanagar Expressway food court is marked by energy efficiency. The brand aims to launch 20 more such restaurants by 2022, striving to enable consumers to enjoy their KFC favourites in a much more responsible manner.
Talking about driving the change for sustainable stewardship of our planet, Managing Director, KFC India, Samir Menon said, “We are passionate about feeding a future with more purpose, and are committed to creating a better future for our customers, communities, and the environment. KFConscious has provided an impetus to our efforts in driving meaningful change and pioneering sustainable development in the restaurant industry. Being the leading QSR brand in India, we are honoured at the opportunity to help advance the conversation on sustainability and are proud to be able to shape the path ahead.”
The efforts with KFConscious align with KFC’s global commitment of reducing greenhouse gas emissions 46% by 2030. This is in addition to a sustainability commitment of all plastic-based, consumer-facing packaging to be recoverable or reusable by 2025. With a new restaurant opening somewhere every six hours, the brand in entrusted with the responsibility to grow sustainably; that way, KFC fans around the planet can enjoy the World’s Tastiest Chicken for many, many years to come!