Goa, August 11, 2025: United Breweries Limited (UBL), the country’s largest beer manufacturer, part of the HEINEKEN Company, has now also launched its iconic premium beer, Amstel Grande, in Goa. This expansion marks a key development in India’s premium beer market, combining UBL’s brewing excellence with Amstel’s 150-year heritage, further elevating the beer experience for consumers in the region.
Amstel Grande promises to offer Indian consumers an unparalleled beer experience. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand’s commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.
Speaking about the launch in Karnataka, Vikram Bahl, Chief Marketing Officer of United Breweries Limited, said, “After an overwhelming response in Maharashtra, West Bengal, Uttar Pradesh and Karnataka, we’re thrilled to introduce Amstel Grande to the vibrant market of Goa. Known for its openness to experimentation, Goa is always on the lookout for something new, international and premium. We’re confident that Amstel Grande, with its unmatched quality and craftsmanship, will soon become the brew of choice. This launch marks another milestone in our journey to bring world-class brews to our consumers.”
Since 1870, Amstel has embodied the art of brewing, starting with two friends’ dream of a better beer in Amsterdam. Now, as one of Heineken’s iconic brands enjoyed in over 100 countries, Amstel brings its rich heritage to India with Amstel Grande. This premium brew reflects Amstel’s commitment to quality and its philosophy of being ‘Brewed for Bonding,’ creating moments for genuine connections and celebration among friends.
Developed locally in India, this launch meets the demand for a premium strong beer with global appeal and international quality, globally inspired, locally brewed. The packaging, designed with premium beer enthusiasts in mind, reflects the beer’s Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals, capturing the charm of Amsterdam in every bottle.
Amstel Grande is now available in Goa priced at INR 80 for a 330ml bottle, INR 115 for 500ml can and INR 150 for a 650ml bottle and is accessible at leading outlets across the state.
