While Škoda Auto India has announced its all-new compact SUV and has a string of product actions in its pipeline, the company continues focussing on strengthening its network and customers as part of its New Era in India. After enhancing its digitalisation strategy, the brand has now announced the implementation of its New Corporate Identity in its physical assets like dealerships, service centres and other customer touchpoints.
Speaking on the announcement, Petr Janeba, Brand Director, Škoda Auto India, said: “Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans.
Digitalisation is of course, one of the many ways we reach out to customers. Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand’s New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touchpoints.”
