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Škoda Auto India enhances digitalisation strategy to fuel New Era of growth in India



Škoda Auto India has already ushered in the New Era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with user engagement, customer involvement and digitalisation, the company launched a flurry of 360-degree digital activities that saw it achieve landmark sales and get closer to its customers and fans.

Speaking on the occasion, Petr Janeba, Brand Director, Škoda Auto India, said: “With the ever-changing digital landscape, platforms and mediums, it is imperative to pioneer new ways of enhancing the customer experience and journey. Our digital strategies are designed to ensure our products and services reach out to our customers and fans, in a language of their choice. The Name Your Škoda campaign garnered over 1,50,000 entries till date for our soon-to-be-launched all-new compact SUV. The recently concluded, first-ever, fully digital 24-hour sale celebrating our 24 years in India resulted in 709 Škoda cars being booked in a single day. Besides, we have further enhanced our Škodaverse India NFT umbrella with the roll out of the Škoda Gearheads community. With these we are constantly adapting and evolving to reach out to even more customers to meet their needs and aspirations in this vast and diverse market

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