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Seagram’s Royal Stag Announces the Second Edition of Royal Stag BoomBox – The Original Sound of Generation Large



Following the resounding success of the first edition, Seagram’s Royal Stag brings back the experiential music festival, Royal Stag BoomBox, that celebrates the coming together of diverse genres of music – Bollywood and Hip-hop. Creating new beats and an original soundscape, this year’s line-up includes eminent artists Badshah, Armaan Malik, Nikhita Gandhi, Neeti Mohan, Dee MC, Ikka, Dino James and DJ Ali Merchant.

February 2024: Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. In an exclusive preview in Mumbai on 07th February 2024, the brand unveiled what’s in store at the second edition of Royal Stag BoomBox.

For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today’s generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.

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