Following the resounding success of the first edition, Seagram’s Royal Stag brings back the experiential music festival, Royal Stag BoomBox, that celebrates the coming together of diverse genres of music – Bollywood and Hip-hop. Creating new beats and an original soundscape, this year’s line-up includes eminent artists Badshah, Armaan Malik, Nikhita Gandhi, Neeti Mohan, Dee MC, Ikka, Dino James and DJ Ali Merchant.
February 2024: Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. In an exclusive preview in Mumbai on 07th February 2024, the brand unveiled what’s in store at the second edition of Royal Stag BoomBox.
For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today’s generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.