On The Back of Festive Growth, Samsung Aims to Lead the Washing Machine Segment in Goa with 40% Market Share
GOA, India – October 13, 2022 – Samsung, India’s largest consumer electronics brand, today announced that on the back of festive growth, it is aiming for a 40% market share in the washing machine segment in Goa with the launch of its EcobubbleTM fully automatic top load (FATL) washing machines. During H1 2022, Samsung witnessed a sizeable growth of 17% in the FATL washing machine segment, over the same period in 2021.
Complementing modern lifestyle laundry needs while making washing clothes more efficient, the new range of Ecobubble™ washing machines powered by Digital Inverter Technology are designed to ensure up to 20% better fabric care while saving energy during each wash. Ecobubble™ is a perfect blend of Samsung’s BubbleStorm™ and DualStorm™ technologies to offer a superior wash quality. While BubbleStorm™ mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, DualStorm™ pulsator creates a strong water flow inside the drum for effective cleaning.
The new range, with Hygiene Steam with in-built heater washes clothes at 60°C to eliminate up to 99.9% bacteria from the fabric. Not only that, it is effective in removing stubborn and oily stains from clothes without the need of any time-consuming pre-treatment.
Engineered to make laundry chores less tedious, the SuperSpeedTM technology washes each load in just about 29 minutes, cutting laundry time by 40%.
“At Samsung, we focus on introducing innovative products that add value to users’ lives by providing a connected living experience. The new EcobubbleTM range is designed to cater to the growing consumer demand for anti-bacterial, energy-efficient and large-capacity washing machines. With multiple best-in-industry features, we are confident that the new range will address the needs of the consumers,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.