The spectacular festival gets bigger with driving thrills, electrifying music, culinary delights, and unmatched fun with BMW, MINI and BMW Motorrad like never before.
Groove to the tunes of The Chainsmokers, Diljit Dosanjh along with exciting line up of other popular artists.
BMW Group India presents the second edition of its music and driving festival – JOYTOWN. The two-day immersive brand experience will enthral brand fans and enthusiasts in Mumbai on 12-13 April 2024 at Mahalaxmi Racecourse, Mumbai.
Mr. Vikram Pawah, President, BMW Group India, said, “It’s with great excitement that we bring the second edition of JOYTOWN in Mumbai, an innovative festival where the thrill of driving converges with the vibrant world of music. JOYTOWN is a celebration that mirrors the ethos of BMW, MINI, and BMW Motorrad, blending our pioneering automotive advancements with the electrifying rhythms of celebrated musicians. We promise an unforgettable journey at JOYTOWN, where meticulous engineering meets sheer passion, and every street transforms into an arena for exceptional and memorable experiences.”
