BMW India has launched the new BMW M340i xDrive in the country today. Locally produced at BMW Group Plant Chennai, the car is available for bookings at BMW dealership network and through Shop.bmw.in. Deliveries will commence from January 2023 onwards. Introduced exclusively for the Indian market in 2021, the BMW M340i is the first high-performance BMW with an M engine to be made in India. The model is a segment best-seller due to its commanding performance, attractive design, rich feature list and unique M driving experience that it renders. The BMW M340i is a perfect union between the ‘Ultimate Driving Machine’ – the BMW 3 Series – and the power of M. Engineered by BMW M, it delivers the quintessential sporting essence of the 3 while embodying BMW M’s pure passion for motorsport. The resulting combination is an ultimate adrenaline rush for drivers. Mr. Vikram Pawah, President, BMW Group India said, “The BMW M340i xDrive is a sure-shot winner as it amplifies the thrill of sheer driving pleasure to a different level, thanks to the power of M which lies right at its heart. This captivating formula meets the cravings of auto enthusiasts who want a premium sedan for everyday use that doubles up as performance machine when desired. It is amongst the best-selling models of BMW Group India today. The new BMW M340i xDrive presents an even greater package full of M performance, unbeatable dynamics, space, comfort and a new innovative digital experience. This refreshed avatar will further consolidate the leading position of M340i and win over more brand fans and M enthusiasts.”