Mumbai, January 18, 2025: United Breweries Limited (UBL), the country’s largest beer manufacturer, part of the HEINEKEN Company, expanded its Kingfisher brand portfolio with the launch of Kingfisher Flavours, introducing two variants- Lemon Masala and Mango Berry Twist. The flavours are inspired by the dynamic energy of Indian street culture and offer consumers a distinctive and modern twist on beer. The launch enhances Kingfisher’s iconic status and redefines beer experience in the flavoured beer category.
Kingfisher Flavours is a result of innovation merged with consumer preferences for premium beer experiences. The street-inspired themes of Lemon Masala and Mango Berry Twist stood out as clear favorites in the product testing stage with consumers. KF Flavours will cater to a new generation of drinkers who crave bold, unconventional experiences and celebrate the rising pride in local ingredients.
Speaking on the launch, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Kingfisher – The King of Good Times has always been at the forefront of creating new and exciting experiences for consumers. With Kingfisher Flavours, we’re tapping into the vibrant street culture of India and reimagining it in a way that resonates with GenZ consumers. Lemon Masala and Mango Berry Twist are a celebration of local flavours and the spirit of experimentation. As we continue to innovate and expand our offerings, we’re confident that Kingfisher Flavours will be loved by those who seek refreshingly different experiences.”
Kingfisher Flavours is currently available in Goa and Daman and will soon expand to other regions, giving consumers an opportunity to experience this innovative and flavourful offering.
The launch event in Mumbai witnessed Karan Kanchan, Yung Raja, Shreyas Sagvekar among others. Karan Kanchan unveiled his music anthem for “Ohh La La Leo” at the event, while Rhea Chakraborty’s Chapter 2 Drip launched their “Kings of the Street” merchandise, Knickgasm launched his customised sneakers and NME Grafitti unveiled his lifesize installations at the launch.
