National, November 2024: On the 88th birth anniversary of the Shri Ramoji Rao Garu, Ramoji Group proudly unveiled Sabala Millets – Bharat Ka Super Food.
At the launch, Sahari Cherukuri, Director of Sabala Millets, said, “Sabala represents the wholesomeness of millets and a commitment to healthier living. It is bridging the gap between traditional Indian grains and modern recipes through innovation. It characterises our steadfast resolve to blend balanced nutrition with great flavour. We are honoured to launch this millet range on the birth anniversary of our founder, Shri Ramoji Rao Garu, as we pay tribute to his visionary dream for a healthier Bharat. Sabala will be a brand dedicated to fostering a positive and systematic shift in food consumption patterns, promoting balanced nutrition, and championing a sustainable future.”
This venture marks a transformative step in the Group’s commitment to consumer health, offering millet-based products designed to cater to modern, health-conscious lifestyles without compromising nutritional integrity. Sabala Millets is committed to promoting a range of nutritious and tasty line of products for its consumers. In its first phase, 45 products and variants have been launched from khichdi of various states to millet-based cookies, health bars, munchies and noodles, enriching the food category in India.
Reflecting the vision and values of Shri Ramoji Rao Garu – trust, quality and excellence – Sabala Millets aligns with the growing demand for high-quality, naturally sourced ingredients. Millets, celebrated for their rich nutritional profile, are a powerhouse of protein, fibre, and essential nutrients, making them ideal for consumers seeking wholesome food options.
The launch event offered guests a first-hand tasting experience of the new product range and an engaging presentation from Sahari Cherukuri followed by unveiling of the brand logo, brand film and the ecommerce website www.sabalamillets.com.
As part of its outreach, Sabala Millets has also launched a digital campaign aimed at educating and engaging consumers on the benefits of millets, complete with recipes and tips for easy integration into daily meals.
The entire product range of Sabala Millets will be available for purchase on their official e-commerce site at www.sabalamillets.com offering consumers convenient access to nutritious millet-based options.
