National, July 2023: Seagram’s Blenders Pride Reserve Collection, an exquisite offering from the house of the iconic Blenders Pride, and the most premium Indian whisky has achieved a remarkable milestone of selling over 1 million cases in a year (Jul’22 to Jun’23). It is the 1st brand in its price segment at the top-end of Indian whiskies category to sell over a million cases (becoming the 3rd largest brand in the category), with an impressive growth of 30% (CAGR) in annual sales over the last 3 years.
Today’s young consumers have become increasingly discerning in nature and seek more refined experiences, leading to rising premiumization in whiskies. Blenders Pride Reserve Collection is the hallmark of this premiumization trend, as it continues to grow much faster than the ‘Indian Premium whisky’ category as well as other brands in its price segment, as indicated in the IWSR 2022 report. Contributing more than 11% volume to Blenders Pride portfolio, it has become the destination Indian whisky brand for those seeking an elevate taste profile. This is testament to discerning young consumers gravitating towards this delectable whisky and willing to pay a higher price for its luxuriously indulgent taste.
A creation of over 150 years of Seagram’s unmatched craftsmanship, Blenders Pride Reserve Collection is made with the choicest reserve scotch malts, handcrafted by renowned master blender Kevin Balmforth. The scotch malts are matured in select European & American casks infusing indulgent & smooth flavours in the whisky, giving consumers a taste of the finest Indian whisky.
Speaking on this milestone, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Blenders Pride Reserve Collection has created a new benchmark of success, becoming the 3rd largest brand in Indian Premium whisky category. Its impressive growth affirms that discerning Indian consumers are preferring its smooth and indulgent taste, as it increasingly becomes the brand of choice among those looking for the finest Indian whisky experience.”
He added, “India is the largest whisky market in the world, and the Premium whisky category continues to be highly aspirational. In recent years, there has been a pivotal shift in consumption trend within the category, as younger consumers look for more premium offerings. Blenders Pride Reserve Collection has been the hallmark of this premiumization trend, as the brand touches 1 million cases mark. We are thrilled about its future and confident that it will continue to grow by catering to the evolving demands of our consumers.”
