The Bank’s Sustainable Development Goals Include Bringing 2 Lakh Acres Under Irrigation, Supporting 25,000 Community Enterprises, Improving Education for 20 Lakh Students
September 2024 – HDFC Bank has set a goal to increase the income of 5 lakh marginal farmers
earning less than ₹60,000 annually by 2025, as part of its corporate social responsibility initiative, Parivartan. This announcement comes as the Bank commemorates 10 years of Parivartan, which has already positively impacted the lives of over 10 crore people across India.
The Bank’s focus on rural development reflects its continued commitment to fostering sustainable growth and uplifting vulnerable communities.
Since its inception in 2014, Parivartan has grown into one of India’s largest CSR programmes, active in 28 states and 8 Union Territories. It has made significant strides in key areas such as education, skill development, healthcare, and financial inclusion, aligning its efforts with 9 of the 17 United Nations Sustainable Development Goals (SDGs).
Launched in 2014, HDFC Bank ‘Parivartan’ was established with the vision to contribute to the socio-economic development of communities
across India. With CSR expenditure of over INR 5,100 crore over the last decade, Parivartan has consistently aimed to empower individuals by
creating sustainable livelihoods, fostering sustainable development, and creating real-life change.
GOALS TO BE ACHIEVED BY 2025
Building on its decade-long legacy of interventions, HDFC Bank has outlined the following key
objectives to be achieved by 2025:
- Income enhancement for 5 lakh marginal farmers earning less than ₹60,000 annually.
- Skill training for nearly 2 lakh individuals to equip them with capabilities that drive self-
sufficiency.
- Development and support for 20,000 institutions to promote local economies and
sustainable livelihoods.
- Promotion of 25,000 community-led enterprises, with 50% being women-led.
- Bringing 2 lakh acres of unirrigated land under irrigation, fostering agricultural
productivity.
- Cultivation of 1 lakh acres of farmland to increase food security and rural income.
- Scholarships for 25,000 meritorious underprivileged students to improve access to
education.
- Improving class-appropriate learning for 20 lakh students through focused educational
interventions.
- Surpassing its initial tree plantation target, with 38 lakh trees already planted against the
FY25 goal of 25 lakh.
“Today, business performance for profit making enterprises stands redefined. Social impact is
an integral part of business performance. HDFC Bank Parivartan comprises multiple
programmes with a focus on giving back to the community as well as supporting sustainable
development,” explained Kaizad M Bharucha, Deputy Managing Director, HDFC Bank.
In FY23-24 alone, HDFC Bank Parivartan has engaged with over 150 NGO partners and
implementing agencies. “We believe that collaboration is key. Economic and financial wellbeing
of society is what every responsible lender should aspire for. Our commitment to this principle is
underscored in our CSR programme. Unequivocally, the business of banking is underpinned by
trust and as a responsible lender, and the Bank stands committed to contributing to nation-
building,” he added.
The Bank’s Parivartan initiatives focus on 5 key areas of Rural Development, Promotion of
Education, Skill Training and Livelihood Enhancement, Healthcare and Hygiene, and Financial
Literacy and Inclusion. These pillars are also aligned with the 9 out of 17 United Nations
Sustainable Development Goals (SDGs).
The CSR programme is designed not only to create targeted impact through Focused
Development Programmes, but also enable sustainable growth, especially in rural India, through
the Holistic Rural Development Programme.
“With over 65% of India’s population residing in rural areas, we strongly believe that inclusive
development can only be attained when the prosperity and livelihood in villages keeps pace with
the growth. We prioritise rural areas for our programme and currently 70% of our programmes
are being implemented in such areas,” said Ms. Nusrat Pathan, Head – CSR, HDFC Bank.
JOURNEY SO FAR
Since its inception, HDFC Bank Parivartan has reached over 9,270 villages and more than 10
lakh households. The bank’s social outreach covers 85 out of the 112 aspirational districts in
India, focusing on empowering marginalized communities, especially women, through targeted
interventions.
“Our initiatives encompass capacity building, the promotion of financial literacy, credit and
entrepreneurial endeavours, along with enhancing skills for agricultural and related practices.
Under the overarching theme of capacity development and creation of livelihoods, we have
established separate goals for individual and institutional enhancement,” said Mr. Bharucha.
