Business
BuzzBallz brings a taste of Diwali with limited-edition Rasmalai flavour
Inspired by a much-loved Indian dessert, the limited-edition Rasmalai flavor is designed for gifting and celebrating.
Bengaluru, 28, October 2026: BuzzBallz, the easy-to-drink flavored alcoholic beverage known for its brightly colored, ball-shaped packaging and bold 15% ABV with unique flavours, is adding a festive twist to its India line-up with the launch of BuzzBallz Rasmalai – the first Rasmalai-flavoured ready-to-drink alcoholic beverage in the market. Inspired by the beloved Indian dessert, this limited-edition release brings the warmth and spirit of Diwali to BuzzBallz’s signature easy-to-drink format.
Inspired by the richness of festive sweets and the joy of Diwali celebrations, BuzzBallz Rasmalai has a distinctive flavour of kesar, pistachio and cardamom with a smooth, indulgent taste. At 15% ABV and best served chilled, it brings the signature POP. SIP. BUZZ. experience in a ball.
“Diwali is a time for connectedness, catching up with friends and family, and sharing something sweet,” said Jess Scheerhorn, President, BuzzBallz. “Desserts are an integral part of these celebrations, and BuzzBallz Rasmalai takes inspiration from a well-known treat to offer adult consumers a fresh way to explore a familiar flavour. It reflects our approach to India: listening to local tastes and creating something distinctive that consumers can discover and enjoy.”
Presented in the brand’s signature 180-ml ball-shaped pack, BuzzBallz Rasmalai will be available at licensed alcohol retail stores rolling out late October across Karnataka, Goa and Maharashtra, priced between ₹100 and ₹120, depending on the state. With 15% ABV, the limited-edition offering will be available while stocks last.
“BuzzBallz’ Rasmalai helps keep celebrations simple. It’s ready-to-drink format means there’s no need for glassware, mixing or extra ingredients, leaving you more time to spend on what matters most: spending time with loved ones,” added Scheerhorn.
With this festive release, BuzzBallz continues to expand its flavour offering in India, bringing its “Pop. Sip. Buzz.” personality to a new, locally inspired expression. Follow @BuzzBallz_india on Instagram to stay up to date on future BuzzBallz news and happenings across India.