Panaji-Goa: Seltos, India’s most loved SUV and the first and best-selling premium SUV of Kia India has reached the 5-lakh mark in just 46 months of its launch. The iconic brand and the original Badass which started its journey with Kia’s India foray in August 2019 reinvented and unlocked immense value for the SUV segment. It has become a source of pride for India’s automotive industry with its segment-first features, accelerated performance, class-leading connectivity, and futuristic design.
Four years ago, the Seltos made its global debut with a grand unveiling, designed to cater to discerning and forward-thinking customers in search of a premium driving experience. Born out of the visionary ‘Make in India, for the World’ initiative, the Seltos quickly established itself as a game-changer in the SUV segment, revolutionizing the market with its unrivaled combination of design, performance, and technology. It captured the hearts and trust of customers, becoming a beloved and one-of-the-most trusted automotive brands in the country.
Seltos has played an important role in Kia India’s success by contributing 55% of the company’s net sales including exports and domestic sales consumption. Besides being the top-selling SUV in the domestic market, 1,35,885 units of Seltos, manufactured in India, have already been exported to nearly 100 overseas markets including the Middle East, Africa, Central & South America, Mexico, and the Asia Pacific region.
Mr. Tae-jin Park, MD & CEO, Kia India said, “The success of Seltos is a celebration of the extraordinary, an ode to the indomitable human spirit that refuses to settle for anything less than brilliance. It is a symbol of what is possible when passion meets innovation, and dreams meet reality. With Seltos, we have crafted a revolutionary driving companion that has captured the hearts and garnered the respect of more than 5,00,000 valued customers. It is an incredibly emotional moment for us as we witness Seltos’ incredible journey, evolving from a daring newcomer to an iconic symbol of badassery.”
He further added, “With total sales of about 27,159 units during the first quarter of 2023, the Seltos continues to sell an average monthly over 9000 units even when there are multiple new innovations in the segment.”
From then to now, Seltos continues to win the hearts of new Gen-MZ customers and is the no. 2 mid-SUV in India. Since 2019, it has been marketed under the iconic tagline of ‘BadassbyDesign’. As Seltos continues to pave the way for the future of SUVs, it remains a testament to Kia’s commitment to innovation, excellence, and delivering an extraordinary driving experience.
