- Highlights the shared sentiment of trust and hope during Diwali through a brand film
- Launches a microsite for smartphone users to create AI-powered customised Diwali postcards
- Brings joy to the customers with grand festive sale – ‘Pay 0, Worry 0, Win ₹10 Lakh’
October 2024: This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique Diwali celebrations across India, capturing the essence of unity in diversity. The message, “Har Diwali Vishwas Ka Deep Jalati Hai”, celebrates the deep-rooted trust and hope that connect people and communities during this festive season.
The heartwarming ad film—live on OPPO India’s YouTube and Instagram, OTT platforms and cinemas—takes viewers on a vivid journey across regions. It begins in the sand-dusted lands of Rajasthan, where a young man travels to his hometown of Jodhpur amidst a fierce sandstorm. Guided by a Diwali lamp lit by his mother on the rooftop, the film captures the essence of ‘Thar ki Diwali’, featuring the mesmerising Kathputli art form.
The journey continues to Himachal Pradesh’s serene hills, where the age-old tradition of Budhi Diwali—celebrated almost a month later in several communities—comes alive with midnight bonfires, Nati folk dances and music. Finally, the film heads to the coastal city of Goa, showcasing the vibrant Narak Chaturdashi celebrations, where effigies of Narkasur are paraded and burnt at dawn amidst fireworks to mark the beginning of Diwali festivities.
To deepen the experience, OPPO India has introduced an interactive microsite where users can explore unique Diwali traditions—from Delhi, Uttar Pradesh, Punjab, Gujarat, Maharashtra, West Bengal, Assam, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh etc—and create their AI-driven Diwali postcards (Templates enclosed).
The campaign features OPPO India’s latest lineup—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—proving their durability and reliability in capturing cherished moments while withstanding extreme situations.
“With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities. We have also created an interactive microsite that allows smartphone users to explore Diwali from various regions and create their AI-driven festive postcards.” said Karan Dua, Head of Brand Marketing, OPPO India. “The sentiment of trust and resilience aligns with OPPO India’s commitment to delivering premium user experiences through durable and reliable smartphones.”
Explore the campaign and discover how the light of trust unites us all this Diwali. Watch the video here.
OPPO India’s Festive Sale
For the auspicious season, OPPO India has also introduced its ‘Pay 0, Worry 0, Win ₹10 Lakh’ offer that includes no-cost EMIs, zero down payment, zero processing fee and instant cashback on purchase of OPPO smartphones, including the Reno 12 Pro 5G and F27 Pro+ 5G. These offers are available across OPPO India retail stores, the OPPO e-store, Flipkart, and Amazon till 5th November 2024.
Those who purchase OPPO smartphones before 7th November 2024 qualify for ‘My OPPO Exclusive Raffle’ and stand a chance to win ₹10 Lakh, OPPO Find N3 Flip foldable smartphones, OPPO Enco Buds2 TWS, OPPO Pads, a screen protection plan, OPPO Care+ subscription, reward points, and other cash prizes.
