Birla Opus’ Interactive Expo Reaches South Goa!
The trade fraternity gets exclusive access to experience the unique features of the Birla Opus product range!
July, 2024 | Margao: In February 2024, the Aditya Birla Group made a significant entry into the paint industry with the launch of ‘Birla Opus.’ Birla Opus aims to become one of India’s leading paint brands, offering over 145 products and 1,200 SKUs, including water-based paints, enamels, wood finishes, and wallpapers, with 2,300+ tintable color options. Following successful expos in key markets across the country, Birla Opus bought its coveted brand expo to Daivadnya Bhavan Margao on July 13th, 2024.
Aiming to foster and strengthen relationships with trade partners particularly dealers, painters, contractors, architects and interior designers, the expos are designed to demonstrate Birla Opus’ range of products, product USPs and provide a platform to the trade partners to come and experience the superior product quality and range. The trade fraternity, joined the Birla Opus Expo at Daivadnya Bhavan, Calconda, Margao, Goa- 403601 on Saturday, July 13th, 2024, and experienced the full range of products offered by Birla Opus.
Birla Opus gives an ode to the serene state of Goa as part of its shade catalogue. Inspired by the state’s rich history, scrumptious seafood, coastal scenery and susegaad vibes, Birla Opus also features a range of unique shades dedicated to resonate with the essence of the state in its colour family. From shades of blue like ‘Ballroom in Goa’, ‘Ferry To Panjim’, Panjim Blue, to the warm tones of red like ‘Mapusa Market Mornings’, each shade captures the nuances of this vibrant state.
Mr. Rakshit Hargave, CEO, Birla Opus, said, “We are committed to reaching every corner of Bharat through expos at over 175+ locations and welcoming the trade partners i.e. Dealers, Painters, Contractors, Architects and Interior designers across these locations to come and experience the full range of products from the house of Birla Opus Paints. These expos will play a pivotal role in helping us build deep long-lasting relationships with our trade partners.”
